People are becoming conscious of the value of our natural environment, the importance of taking care of our bodies and minds and to the fact that one's purchasing decision can tip the balance and create change. The ultimate goal is to make these principles a way of life and second-nature. Kinsa only uses ethically sourced, animal friendly, organic® ingredients to provide you with the best natural skin care. Remember, we're all Staying Body Positive because You Only Have One.
The Task: Brand identity for an organic skincare line that stands for positive, healthy, sustainable and ethical living.
The Challenge: The design translated into a visual language that emphasized and highlighted Kinsa's brand values which are - positivity, body conscious, all-inclusive, organic, ethically sourced, natural and sustainable.
The Solution : This brand solution encourages all these values through uplifting colour, energetic and organic shapes within the product shots and customized typography and graphic artwork applications. These brand elements were carefully applied to compliment and uplift the products while maintaining a trustworthy and memorable customer experience.
